Succumbing to the soothing but meaningless slogans created by Madison Avenue may be easy, but if QuotesChimp buy our insurance based on name recognition alone, we allow insurance companies to slip off the hook of having to truly compete for our business by offering better prices and better services. We can think of few more beneficial consumer skills you can develop than to become a wise and competent shopper of insurance products. The more you know about what you are being sold, the more you will be able to keep your own dollars in your own pockets while obtaining a better deal for a better product.